Trends
& Insights
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Global Consumer Confidence, Concerns and Spending - A Global Nielsen Consumer report
Consumers' hopes for an end to the Global Economic Crisis have been bolstered in the 2nd Quarter 2009, led by BRIC markets (Brazil, Russia, India, China) and Asian countries.
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Nielsen Global Online Consumer Survey: Trust, Value and Engagement in Advertising
Nielsen recently surveyed over 25,000 consumers online across more than 50 markets from Europe, Asia Pacific, the Americas and the Middle East on their attitudes toward trust, value and engagement of advertising
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Nielsen Online Access Panels and ESOMAR Guidelines
ESOMAR has formulated 26 questions intended to provide insight into the quality and transparency of online sampling sources to help existing and future clients. This document aims to answer ESOMAR questions in relation to Nielsen's approach to managing its branded online access panels, designed and managed to support Nielsen Research. The Nielsen Company also has detailed information on procedures specifically related to its branded products, specialist projects and core research issues.
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Consumer and Nutritional Labeling
Nielsen’s survey has found that around a quarter (24%) of the world’s shoppers always check the nutritional information on the package and 37 percent will check when considering purchasing a product for the first time.what measures they are taking to ensure their financial future is secure
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What's Hot Around the Globe: Insights on food and beverage categories
This 2008 edition of What’s Hot around the Globe — Insights on Food & Beverage Categories looks at the fastest-growing categories and product areas across 38 key markets around the world, based on their value sales increases from 2006 to 2007. The consumers and these markets make up almost 70% of the world’s population, contributing more than 80% of the world’s GDP.
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More Trends & Insights
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