21 February 2008
The Nielsen Company announced today the appointment of Michael Sherrard to the position of Executive Director, FMCG Customized Research, Asia Pacific.
In his new role, Mr Sherrard will drive Nielsen’s FMCG Customized Research Practice. He will be based in Singapore, reporting to Alastair Gordon, Managing Director, Nielsen Customized Research, Asia Pacific.
A research veteran with over 15 years’ experience across Asia Pacific, the Middle East and the Americas, Mr Sherrard brings to Nielsen specialized skills and experience in FMCG consumer research. Prior to joining Nielsen, Mr Sherrard was the Global Head of Consumer Insights for Fonterra Brands where he played a significant role in establishing the global insights structure and research platform to create a consumer and brand-learning environment. During his tenure at Fonterra, the dairy food manufacturer launched the largest number of successful brand innovations and consumer activation programs in their history.
“With his vast knowledge and multi-country experience, I am confident that Michael will be a valuable contributor to Nielsen’s FMCG research business and bring our expertise in this area to a higher level,” commented Mr Gordon. “His new role further reinforces Nielsen’s ongoing commitment to our clients as we recognize and respond to the need to have dedicated industry experts in our core FMCG sector,” Mr Gordon added.
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