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Dynamics |
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Understanding what
consumers are purchasing in and across stores is key to addressing
issues such as:
In addition, getting the right mix and number of products in the category is a challenge. Category Managers face issues, including:
- Assortment – what is the most appropriate product mix?
- What is the optimal number of SKUs within a category / brand?
- Where will volume go if SKUs are deleted?
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Nielsen Can Help
Retail Measurement
Track and examine key business trends by product, category, chain and geography for individual brands or the total market with our retail measurement data and easy-to-use software tools. Find out more.
Consumer Panel
Homescan tracks household purchasing information over time to help you evaluate what shapes consumers' purchasing decisions and the impact your marketing strategies have had on household purchasing behaviour and patterns. Find out more.
Modelling & Analytics
Our sophisticated models and tools help quantify the impact of assortment variables and optimise your product mix offering. Find out more.
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